Oky
by UNICEF

World’s first-period tracker app for teenagers and created with teenagers. It provides information about menstruation in fun, creative and positive ways. It lets them feel in control and more confident by tracking their periods and gives the information that all girls should know.

Creative and Art Direction for the app’s launch campaign in Mexico. Using accessible and simple language for teenagers, with inclusive communication, creating non-gendered characters, and exploring non-technological media to provide information to rural areas.

Creative & Art Direction / 2022
Done at @nasodio